Tools & Pixel
Websites for the trades

Websites built the way you build.

Solid, honest websites for roofers, tree services, plumbers and other trades. Made to look right on a phone and to get your phone ringing.

Send me your business name. I'll design your new homepage before you pay a cent.

Concept design
9:41●●● 5G
Hartwell Roofing

Roof leaking? We're out same day.

Repairs, replacements and storm damage across the county. Family run since 1998.

★★★★★ Google reviews
Tap to call
Roof repairLeaks, flashing, shingles
ReplacementAsphalt & metal
Storm damageInsurance help
GuttersSeamless install
Sound familiar?

Is your website costing you jobs?

Most customers look you up on their phone before they call. If your site lets them down, they call the next name on the list.

What I usually find
What you get instead
Tiny text and a jumbled layout on phones
Built for phones first, with a big tap-to-call button
A Hotmail or Gmail address on the van
A proper address, like [email protected]
Leftover template text and stock photos
Your real jobs, your crew, your service area
Great reviews hidden away on Google
Your best reviews right on the homepage
Changes take weeks, or never happen
Text me a change and it's usually done within two working days
Concept work

The kind of site you'll get

These are design concepts for made-up businesses, so you can see the style. Your site is built around your own name, photos and reviews.

Roofing

Concept

Leads with the emergency, puts the phone number one tap away, and shows insurance help up front.

Tree service

Concept

Shows certifications and insurance, with before and after photos of real removals.

Plumbing

Concept

Clear prices, opening hours and service area, so customers know what to expect before they call.

How it works

From first look to live site

1

Free mockup

Send your business name or current website. You get a design of your new homepage within a few days. No cost, no obligation.

2

Tweak it or redo it

Tell me what to change: services, photos, wording. Not feeling it at all? I'll start again with a fresh design, still at no cost.

3

Go live

I set up hosting, your domain and your business email, then launch. Most sites are live within two weeks.

4

Looked after

Hosting, security, backups and small changes are covered every month. You get on with the work.

Prices

Two ways to pay. Same website.

Pick whichever suits your cash flow. Prices in US dollars.

Buy it outright

Option A
$595one time
+ $29/month hosting & care
  • Your website, up to 5 pages
  • The site is yours to keep
  • Care plan can be cancelled any time with 30 days' notice
Most popular with trades

Monthly plan

Option B
$79per month
$0 upfront. Everything included.
  • Your website, up to 5 pages
  • Hosting, care and changes included
  • 12-month minimum, then month to month
Built for phones

Tap-to-call, quote request form, fast loading on mobile data.

Found on Google

Set up so Google knows your services and the towns you cover, with your reviews on show.

Proper email

A business address on your own domain, set up and working.

Your domain name is always registered to you. Need extra pages, online booking or a logo? Ask and I'll quote.

Jamie McNicoll
Who you'll deal with

Hi, I'm Jamie.

I started Tools & Pixel because I kept seeing good tradespeople lose work to competitors with worse reviews and better websites.

You deal with me directly. No agency, no call centre, no sales team. I keep the price fair, the work straightforward, and I answer my email.

Questions

Straight answers

Do I own my website?

Your domain is always registered in your name. On Option A the website is yours from day one. On Option B it's yours to take with you once the first 12 months are done.

I already have a website. Can you just fix it?

Usually a rebuild is quicker and costs less than patching an old site. I keep your domain, and anything on the old site that's worth keeping.

Do I have to write the words or take photos?

No. I write the copy from your current site, your Google reviews and a short call. If you have job photos on your phone, send them over. If not, we'll work with what there is.

How long does it take?

You get the free mockup within a few days. Most sites go live within two weeks of you saying yes.

What if I want to leave?

No hard feelings. I'll move your domain and site files to wherever you like.

Free homepage mockup

See your new site before you spend a cent.

Email me your business name and website, if you have one. I'll reply with a design of your new homepage. If you don't like it, that's the end of it.

[email protected]
Business nameCurrent websiteTowns you coverBest phone number